| Your
Love Story®
Jeweler is a diamond expert! He
travels direct to the diamond cutting
capitals of the world to get first pick
of the best diamonds...and only the
world's best are selected to become
Love Story® Diamonds. And, because
we've cut out the middlemen, we can
pass the savings on to you! Every Love Story®
Diamond comes complete with our Lifetime
Limited Warranty, which means we
stand behind your purchase with a lifetime
of protection and service! For a better
diamond, a better value, and a better
warranty, it's got to be a Love Story®
Diamond!
ACROSS
3.3 BILLION YEARS AND 4 CONTINENTS
TO A WOMAN'S HAND
A
rough diamond so resembles a pebble
that most people would pass it by
without a glance. It is the skill
of the craftsmen that unlocks the
fiery beauty that lies within.
The ancient Greeks believed that diamonds
were splinters of stars fallen to
the earth. It was even said by some
that they were the tears of the gods.
The truth is that the exact origin
of diamonds is still something of
a mystery, even to scientists and
geologists.
Even though the diamond is the hardest
of all gemstones, it is the simplest
in composition. It is common carbon,
like the graphite in a lead pencil,
yet has a melting point of approximately
4,000 degrees centigrade, which is
two and a half times greater than
the melting point of steel. Billions
of years ago, forces of heat and pressure
transformed the carbon into diamond
in a cauldron of boiling magma that
lay deep below the surface of the
earth. The volcanic mass in which
this crystallization took place then
thrust upwards, and broke through
the earth's surface to cool in kimberlite
pipes. It is in these pipes that most
diamonds are found today.
To recover the relatively small amount
of both gem quality and industrial
diamonds is not easy, even with the
increasing sophistication of today's
technology. Approximately 250 tons
of ore must be mined and processed
in order to produce a one carat polished
diamond of gem quality.
The
knowledge required for the incredibly
demanding art of diamond cutting has
often been passed down over the centuries
from generation to generation. It
is truly an art for those involved
simply cannot afford to make mistakes.
At risk is not just the diamond itself,
but anywhere from several hours to
several months of work required in
the cutting and polishing of each
stone. During this time consuming
process, each stone will lose 50%,
on average, of its original weight.
The places where diamonds are found
and where these skilled craftsmen
may work sometimes lie thousands of
miles apart, for the diamond industry
is truly international. The most significant
diamond cutting centers are Antwerp,
Belgium and Tel Aviv, Israel.
And by traveling directly to the source,
we can offer you significant savings
on the diamond of your dreams.
A
SYMBOL OF EVERLASTING LOVE
For
millions around the world the fire,
the mystery and magic, the beauty and
romance shining out from a simple solitaire
says all that the heart feels but words
can't express. However, it wasn't until
1477, when Archduke Maximilian of Austria
gave a diamond ring to Mary of Burgundy,
that the tradition of diamond engagement
rings was born.
For a growing number of young couples
in the early years of marriage, the
custom of giving a diamond Anniversary,
Eternity or Alliance ringé the band
of diamonds that says ñmy love runs
out at the circles endîé is a unique
symbol of love's reaffirmation.
THE
CLASSIC COLLECTION
The
Classic Collection is simple, elegant,
timeless diamond jewelry that every
woman deserves to own. It's diamond
jewelry that's correct with any outfit,
and never goes out of style. The wardrobe
includes the diamond engagement ring,
diamond stud earrings, diamond pendant,
diamond tennis bracelet, and diamond
anniversary band. Whether it's a wedding,
anniversary, birthday, graduation, or
holiday gift, it's the perfect time
to add to her Classic Collection wardrobe!
Your Love Story®
Jeweler can show you Classic Collection
pieces in all price ranges.
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